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A day in the life of a designer ....  Find out what working in the industry is really like.

The term "haute couture" is French. Haute means "high" or "elegant." Couture means "sewing." 
This is the business of designing, creating, and selling bespoke, high fashion clothes.

Just imagine getting paid to dress people and make them feel wonderful .... well that's what I do.  
I adore my job , its creative, inspiring and often exhausting.
Let me chat you briefly through a typical Day at Artwear  ... although nothing is ever typical in the world of Bespoke couture.  
You see no two pieces are ever identical,  that's  what makes my job both exciting and challenging.
Therefore at Artwear no day is ever the same, although we do happen to begin and end each day pretty much the same 
In early, out late !

Our morning usually begins around the coffee table with sketch books in hand.
Surrounded by good music and excellent lighting.  
We enjoy a good brainstorming session discussing our latest ideas and inspirations.
If time allows, a few moments are spent keeping up with the glossy magazines, press and red carpet events.

Today I am having a  " Studio day"  with appointments scheduled occasionally throughout. 
These meetings provides the opportunity to discus the progress of a project  ....  through the many stages of development 
from the original design concept through to the completed garment. 
Before my client arrives there's just enough time to do a little Computer work.

This mornings first client is popping in for her final fitting. This is where the last details are discussed and finalized. 
Any final alterations are made to perfect the fit to the satisfaction of all involved. 
It's amazing how much more confident and beautiful one can feel after discovering the joys of the sympathetic designer.  
Someone who really can create something original and give you a glove like fit and wonderful finish.

I then go on to the next task of the day , finishing a pair of earrings which I designed to match the outfit I completed yesterday. 
The jewelry making is quite calm and relaxing for me and far quicker than garment creation ... In just an hour or two they are ready to wear. 
This particular pair have been crafted from a combination of rich ceramic waves hand marbled in a swirl of color and texture , delicately encrusted with Austrian crystals. 
They are very distinctive and individual .... and exactly what my client had in mind

A series of bespoke sketches exploring a basic design concept is the subject of conversation with my next client. 
One of the best parts of the job is drawing and playing with ideas.  
Its quite difficult to translate a verbal description of an abstract design idea into tangible reality, 
so my sketches are very important and help identify whether we have correctly interpreted what the client envisions.
This is by far my favorite bit !     Coming up with an idea myself and in turn realizing theirs.
My brains is bursting with images and I am never short of ideas.
I really try to get to know my client too .... the more I understand them and the way they feel about themselves the easier it is to design something that will fit them as well as their lifestyle.
I take my client’s body measurements, which usually takes about twenty minutes. 
The measurements serve the valuable purpose of providing a numeric representation of the body's form.
It's quote a sculptural thing for me too .... seeing the body as a moving piece of art. 
Good fit is dependent on extensive and accurate measurements. Each body is unique.
Nowadays professional women need a service that will take them through their lives ……they’re short of time and need guidance.
It’s important they find someone who understands their lifestyle demands and can capture their body on pattern.
Before leaving the client is advised of fabric and labor costs.
They will also be informed of time needed to produce the garment : generally around six to eight weeks from beginning to end.
We also book in the appropriate number of fitting appointments which the customer will be asked to commit to. 
This clients next appointment will be to fit the calico or muslin toile.  
We usually schedule this a week or two later which allows us time to draft the pattern, cut and stitch. 

Some days I am " out of the studio " so to speak.  
Photo shoots, Fashion Shows, Interviews, Fabric hunts, Research etc : These days are often as exciting as they are exhausting.
Naturally we schedule days purely for sewing too.
I find these rewarding : slowly a piece of art starts to take shape in front of me .... and stitch by stitch a design is born.
When we are working on something really challenging, creativity often takes over and time slips by unnoticed. 
On these days work often continues well into the night, where concentration is plentiful and focused.
I then sleep really sound after completing the task.

The rest of today is booked to finish 4 outfits in their final stages.
When that's done I shall collect together some interesting pieces to present at a High school this evening.
I feel its important to spread the word so to speak and I love the buzz teenagers have around fashion.
I always feel far cooler afterwards too. 

Are you always full of ideas, creative and adore fashion ( old & new ) ? 
Then learn to sew a little and who knows perhaps its an option for you  ....  worth looking into at any age.
I began thinking about the idea when I couldn't find an exciting wedding outfit.
I searched everywhere for something really different something truly unique but to no avail.
I got so frustrated in the end .... I decided to have a go myself !
So here I am now delivering dreams and conquering technical hurdles.

My work brings me great satisfaction.  The Best and the Worst Part of the Job is Perfection.  
Striving for flawlessness in a field that, traditionally, demands and expects it.
This is the reason projects take so many hours to complete.
Creating and delivering this level of quality requires inexhaustible energy.
I have to really believe in what I'm working on.  If I don't particularly like it .... then it seems to take me forever.
Although on saying that, its pretty rare I have to design something I don't like.
On the other hand if it's something outrageously difficult or inspiring I just seem to race along effortlessly.
I get a real wonderful feeling of exhilaration and accomplishment when a client is presented with the completed piece. 
The gratitude expressed,  praising my ability to realize and exceed their expectations is indeed a lovely reward.

Unfortunately we do live in a society that embodies instant gratification and embraces ‘convenience’ and ‘disposable.’  
I have items in my wardrobe that are 30 years old and I still wear them once in a while. 
Those items I chose to  keep are pieces of Cultural Art .... I loved them then & still do now. 
However I realize I am unusual. 
Generally most people get rid of there clothes after 2 years of not wearing.
In which case give them to charity and let someone recycle them.
Youngsters love quick fix fashion.  Catwalk copies at a budget price ( just don't look at the stitching.)
One worries about the extinction of time consuming, specialized, precision oriented crafts such as couture.
Recent reports state only around 2,000 women in the world today buy couture clothes.
Hard to believe isn't it because during fashion's golden age, after World War II, some 15,000 women wore couture. 
Socialites such as the Duchess of Windsor would order whole collections at a time.
Did you know there are only 18 haute couturiers worldwide acknowledged by the Syndic Chamber of Haute Couture in Paris ?
  
Designers loan clothes to movie stars or other public figures for publicity.
What a buzz to have someone like Madonna on the front of a glossy wearing my gear ( and loving it ) wicked !
You cant pay for that kind of publicity.  
That's why despite the small market, some designers continue producing haute couture because the prestige helps sell their other products, such as perfumes, accessories,  jewelry and ready-to-wear lines.

 

Fortunately as long as there are patrons to appreciate and covet this labor-intensive art form of a bygone era, 
and couturiers and designers dedicated to the practice and preservation of it, 
the dying art will continue to survive and inspire future generations to come.

" Every piece really does tell a story  .... with all the colors of the rainbow      Karine

Have you read our teen article     " Have you ever thought about being a Fashion Designer
           


   

 

 

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